Recommended tags
Use UTM source, medium, campaign, content, placement tag, QR slug, and conversion event names consistently.
GA4 and GTM
Connect physical scans to digital analytics
QRScanInk captures scan attribution in its own analytics and can add GA4 or GTM IDs to QR landing pages for teams that already report in Google tools.
Best reports
Compare table tents, direct mail, packaging, window signs, event booths, and receipts by scans and post-scan actions.