Context-aware
Device, language, country, region, UTM, scan count, date, and campaign rules.
Smart routing
Use rule-based destinations for mobile/desktop, languages, campaign UTMs, fallback pages, age gates, passwords, and time-sensitive promotions.
Device, language, country, region, UTM, scan count, date, and campaign rules.
A/B split and fallback rules help teams learn from physical campaigns.
MCP tools can create rules during onboarding or campaign cleanup.